The Pizza Machine Branding
About the Company
The Pizza Machine is a renovated school bus turned into a pizza making machine. It travels from town to town to provide delicious pizza for the locals while providing food for those in need in a subtle way. They do not having prices. Paying is optional and all payments are donations to continue to feed the hungry.
Made with Adobe Illustrator and Photoshop.
Project Outline
Although this project was just for a class, I felt it was necessary to meet the owner and discuss his business. I wanted this to feel like a real client experience, so I tailored this logo to what he wanted. He wanted to focus on “Peace. Love. Pizza.” He wanted a groovy display font for the logo paired with the most amount of color.
The Process
For the collateral I used the gradient consistently throughout to create a strong theme for The Pizza Machine’s marketing. The deep orange color was selected as the primary solid color because it is still bold enough to draw in attention but also was not too bright to hinder the legibility of the black or white font on top. It also stacked on top of the gradient nicely because the gradient includes more cooler toned colors. I created a custom typeface for The Pizza Machine to achieve a groovy font that also implied the gooeyness of cheese.
