Sol Swimwear Branding
About the Company
Sol Swimwear is committed to working towards the elimination of plastic waste and pollution caused by the fashion industry. All of the swimwear pieces are made from recycled plastics and/or fabrics, along with eco-friendly energy resources. This prevents waste and reduces the manufacturing requirements for materials, energy and personnel.
Sol Swimwear is making adorable, affordable, and biodegradable swimwear the new normal to protect and promote a healthier Mother Nature.
Made with Adobe Illustrator, Photoshop, and InDesign.
Project Outline
Sol Swimwear uses their business as a platform to advocate ways to protect our planet. The company wanted to expand the awareness of diverse ecological impacts and build trust through transparency of sustainable methods in making their products. This rebrand is to target the college market that are influencers, decision makers, and, at most times, the purchaser regarding product sales. Keywords randomly given for the rebrand are: youthful, warm, and light.
